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SANTA MONICA INNOVATION HUB
Campaign
City of Santa Monica - Santa Monica Innovation Hub
Type
City / Government
Service
Brand identity, brand strategy, experience strategy, event production, campaign strategy
BRIEF
To establish itself as Southern California's leading technology hub, the City of Santa Monica partnered with StartupStarter to host a technology street fair during LA Tech Week. Premium was tasked with creating the brand identity, campaign strategy, experiential design, and event production to ensure the event's success.
WHAT WE DID
We conceptualized and developed the Santa Monica Innovation Hub's brand identity and marketing campaign. Creating event media kits, sponsor kits, social media advertising, print media, and billboards to extensively promote the event. Our efforts culminated in a historic occasion that closed parts of Ocean Ave and Palisades Park, drawing thousands of attendees and an incredibly successful event.
