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PYRIUM - INVEST IN INFLUENCE
Campaign
Pyrium
Type
Startup
Service
Brand identity, brand strategy, campaign strategy, product design, product strategy
BRIEF
Pyrium is a short-form video investment portal connecting retail investors with private companies. Founded in 2020, the company aimed to redesign its brand identity, update its UI/UX, raise a seed round, and develop a go-to-market strategy.
WHAT WE DID
We conducted in-depth market research to uncover Pyrium's unique value proposition, shifting the focus to investments in celebrity and influencer-backed businesses via short-form videos. We crafted a polished brand identity with touches of high fashion and luxury, redesigned the UI/UX for maximum visual impact, and curated a go-to-market plan featuring over 30 events across five months.
