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INVESTMENT WEEK - THE FUTURE IS NOW
Campaign
Investment Week
Type
Conference / Event
Service
Creative direction, brand strategy, campaign strategy, event production
BRIEF
Investment Week is an annual startup investment conference held every fall in Los Angeles. After initial success as an equity crowdfunding conference it aimed to pivot to a broader market. The event needed a complete branding overhaul, including logos, brand identity, experience design, go-to-market strategy, and event production.
WHAT WE DID
We developed a unique brand identity and market positioning for Investment Week, blending the sophistication of an investment conference with the high production values of a consumer event. Emphasizing design to outshine competitors, we created a comprehensive brand presence across web, social media, experiential platforms, and event production.