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FOUNDERWEAR
Campaign
FOUNDERWEAR
Type
Ecommerce
Category
Product design, product vision, brand identity, brand strategy, campaign strategy
BRIEF
Founderwear was conceived as a standalone product under StartupStarter—a fashion line for founders centered around essential pieces with minimal yet stylish design features. The goal was to create apparel tailored for the founder generation. We needed to design a comprehensive guidebook, conceptualize each garment, create all designs, and develop a complete brand identity.
WHAT WE DID
We produced an impressive guidebook and a full clothing line focused on casual, work-from-home garments in a curated selection of neutral dark and light tones. Blending the sophistication of high fashion with the minimalism of cutting-edge tech, we crafted a bold campaign for the brand, delivering a unique and impactful identity.
